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Branding and Packaging
of Ayurvedic Medicines

Experience -

Step 1.  Poject aim was to create brand identity and Packaging.

Step 2. I decided to conducted a survey redarding my topic - ayurvedic medicines. From that I analyzed the traget audeince and started brain storming,

Step 3. My next step was to think about name for my brand. Ideating primary and secondary label information extracted from research.


Medical packagingit should be designed in a way to give a soothing impact to the patient and its primary role is to protect a medical or pharmaceutical product.

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Brand Identity

Introduction - About Brand

Our brand manufacture ayurvedic medicines. 
Ayursutra is an Indian brand which uses Ayurvedic herbal suppliments to make medicines. Ayursutra understands that everyone is unique and has different needs. According to that Ayursutra came up will pureorganic medicine. 

Concept of Ayursutra logo

The concept behind our logo is to depict that it is related to ayurveda. Brand logo created from mortar and pestle, set of two simple tools used since the Stone Age to the present day to prepare ingredients by crushing and grinding them into a fine paste or powder in the kitchen, laboratory, and pharmacy and Earth, which concider one of the element of ayurveda.

Color palette - Primary

The primary colors are key identifiers of any brand. Applying the colours in the correct way will help to achieve an instantly recognisable in look.

Our brand “Ayursutra” is dipected by element of nature (Earth) which is interconnected to ayurveda. we picked colour of ayurveic herbs.

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Rough Sketches


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