BRANDING AND INFOGRAPHICS
Deliverables
I prepared a brand guide based on Rajasthani Cuisine. Further designed infographic posters. The purpose of making these posters was to provide information about the Rajasthani dishes, to all the interested customers. It served for spreading awareness and brand promotion. Based on the people’s preferences, two food categories of posters are designed -
Vegetarian and Non- Vegetarian dishes.
Personal Experience and learnings
In this design project, I understood the food choices of various generations of people, specifically of the Rajasthan region. I enjoyed doing research, analysis, ideation and design activities. It was a wonderful experience working through the various stages of the project. I learn a lot about many concepts about branding and infographic design.
Moodboard
The combination of turmeric, mint, and chilli creates a delicious blend of flavours that define Rajasthani cuisine. These ingredients play a crucial role in a wide range of dishes, from hearty curries and meat dishes to flavorful vegetarian preparations, making them integral to Rajasthan's diverse and vibrant culinary heritage. By strategically using these colors in branding, a visually appealing identity established for Rajasthani cuisine, further strengthening its cultural connection.
Brandboard
![Brand board [Recovered]-01.jpg](https://static.wixstatic.com/media/0aff65_426e669d59e34f7f8a43e76c47112eaa~mv2.jpg/v1/fill/w_147,h_106,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Brand%20board%20%5BRecovered%5D-01.jpg)
Rough sketches to Final Illustrations
CONTENTS
Rajwadi Chulha | Brand Guidelines
1. About Brand
2. Logo
3. Colour Palette
4. Typography
5. Brand Pattern
01. About Brand
Rajwadi Chulha | Brand Guidelines
About Brand.
Our brand is related to Rajasthani cuisine. Rajasthan has a very rich royal culture. Hence the name given to our brand
is “Rajwadi Chulha”. It provides information about variety
of Rajasthani dishes. Information can be retrieved depending on the customers choice of taste and prefrences.“Rajwadi Chulha” has been considerably influenced by the lifestyle and aesthetics of Rajasthan’s royalty, the Rajputs.As Rajasthan is dry, hot and culturally
a hindu state, a lot more vegetarian variety is available. In addition, It offers guide spicy mouth watering meat dishes like Lal mass (red meat curry) and chicken-xacuti.
02. Logo
Rajwadi Chulha | Brand Guidelines
Primary Logo.
Keeping in mind about brand value, logo combines the
cultural values of the native place and food concept.
Logo uses flat and bright colors to capture the eyes easily.
Concept behind the logo is to show that the brand is related to Rajasthani food. Turban and Mustache depitcs tradition of Rajasthan and fork indicate food context.
Brand name is “Rajwadi Chulha”
“Rajwadi” means royal state and
“Chulha” means stove used for cooking.
The complete logo
02. Logo
Reverse Logo.
The use of white logo with mustard yellow and maroon reversed out of olive green can be used to give a greater strength of character of the material.
The complete logo
Rajwadi Chulha | Brand Guidelines
02. Logo
Clear Space.
Clear spacing in a logo is essential for visual separation, legibility, brand recognition, versatility, and maintaining
brand consistency. By incorporating appropriate clear spacing, a logo can effectively communicate a brand's
identity and leave a lasting impression on it’s audience.
The complete logo
Rajwadi Chulha | Brand Guidelines
02. Logo
Black and White Logo.
Including a black and white logo in the brand guide demonstrates foresight and consideration for various
usage scenarios. It helps maintain brand consistency,
flexibility, and accessibility, ensuring that the logo
remains effective and impactful in different contexts.
Preferably, the logo would be used in original color.
However, when colour isn’t available, black or white
versions can be used on photos.
Rajwadi Chulha | Brand Guidelines
02. Logo
Scaling of Logo.
Scaling refers to how it looks in small,medium, and large formats. It’s almost certain that we will use our logo across different mediums that require different logo sizes. The key to creating something that scales well in two fold. We need to ensure the logo elements scale.
Rajwadi Chulha | Brand Guidelines
02. Logo
Don’t Do.
X
Don’t use different colors other than original, black
and white, not even change tint, tone or shade.
X
Don’t outline the logo
X
Don’t stretch the logo
X
Don’t alter the shape of the logo
Rajwadi Chulha | Brand Guidelines
03. Color Palette
Color Palette.
Colors play an important role in delivering the message and the idea behind the brand. Color is an instantly recognisable element for any brand.
Our brand colors reminds of Indian spices, which are widely use to enrich the taste of dishes.
03. Color Palette
Color variations.
Color variation is essential for maintaining consistency, flexibility, accessibility, and effective communication. It allows brands to adapt to different mediums, accommodate diverse users, establish visual hierarchy, and express their unique personality, contributing to a strong and memorable brand identity.
Rajwadi Chulha | Brand Guidelines
04. Typography
Primary Font.
Effortlessly take your branding to the next level with Something Fresh. It is a playful handwritten font family,
full of personality and curves. This font was designed using quick strokes to create natural brush textures, to give the font a natural look in a digital world. Try using Something Fresh for logos, branding, social media, product packaging, wedding branding and advertisements. Something Fresh comes with an alternate set of both uppercase and lowercase letters.
Rajwadi Chulha | Brand Guidelines
04. Typography
Secondary Font.
Helvetica is a widely used and versatile sans-serif font
that can be suitable for menu design.
When using Helvetica or any other font for a menu, it's important to consider the overall design, legibility, and readability. The font should complement the cuisine, atmosphere, and branding of your establishment, while ensuring that customers can easily navigate and understand the menu items.
Rajwadi Chulha | Brand Guidelines
05. Brand Pattern
Brand Pattern.
Brand patterns are an essential element of a brand guide as they contribute to visual consistency, brand recognition,
differentiation, versatility, and brand personality. By providing guidelines on their design, usage, and applications, the brand guide empowers designers and
marketers to effectively incorporate brand patterns, creating a unified and impactful brand presence across various platforms.
